6 years quantity of Chinese car produce and sale gains the success that your person fixes eyes upon, automobile industry high speed develops, everybody be obvious to all. Only new car of a city of Beijing trades the quantity is 390 thousand namely, two handcart sale is 320 thousand, than 5 years the corresponding period grew 57% , and the Guangdong of province of before ranking the whole nation 3 armour, Shanghai, secondly handcart sale is 460 thousand respectively, 340 thousand.
According to newest investigation data shows: The customer that 7 years our country has 19% has buy car intention first, the of 18.8% person in having car a group of things with common features has the intention that buy a car 2 times. Data of American NADA statistic shows: Dealer of car of American each city manages the project place such as new car, two handcart, maintenance to occupy the scale of gain total to be respectively: 60% , 30% , 10% , gets by two handcart profit should exceed new car profit far. Operator of almost all car is in begin professional work of two handcart displacement, visible " displacement " decisive place is being taken in whole car management system. The personage inside course of study is 7 years surely " displacement year " , this is taken seriously by the height of each manufacturer, in whole market development is driven, chinese car market will be entered 7 years " displacement times " , according to not complete count, the car that has 41% advocate have transfer intent, predict this data still will rise ceaselessly. The person of close 2/5 in gens having a car has transfer intent, this makes operator of numerous displacement business people shine at the moment, face so broad replacement market, is car company of China ready?
Enlarge an estate it is catenary, important to enlarge the market to enclothe is " powerful powerful combination "
It is above all with traditional market " powerful powerful combination " . Current, displacement enterprise is facing a few great difficulty: The first, onefold appearance, client group small; The 2nd, operator major quality does not follow the development of market of on two handcart. Because,these problems are " displacement " broke away from the market, the demand ability that only dependable research shows client and market perfects displacement business ceaselessly and abound, car replacement industry and whole car market are having inevitable connection. In light of current condition, car management main force still trades for the car the market. China is having so big potential replacement market, displacement enterprise relies on the market only, reach collaboration with the market, have the aid of trades this large tree extends the market business, industry of automobile of ability follow closely grows a condition.
It is next with strong media " powerful powerful combination " . Below operation of current market mechanism, the rapid development of all industries and media conduct propaganda are not distributed, good product project needs to good media goes popularizing, make the masses cognitive, the move since the advancement that planar media and network media are each industry on different way urges action actively. Of the development of course of automobile industry cannot leave media, especially the media of industry speak or sing alternately, car of network of the first car, China net is the car that waits for major, for instance secondhand car network media, reach collaboration with these professional media, strive for the times in this network to realize a net to go up management displacement business, the another breakthrough that is displacement career. Media saw the development prospect of car replacement industry already, provide network platform for displacement industry, look so, displacement enterprise and media are strong strong together, of inevitable can greater strength drive times of replacement of 7 years of cars move.
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