October 28, SAIC industrial sales, General Motors (China) Investment and Shanghai General Motors joint venture founded the first domestic brand used-car joint venture - Shanghai Cheng New Used Car Management Co., which targeted
It is this high-potential opportunities for second-hand car market. This is the first vehicle plant in brand hypermarket business model, the joint venture plans to build four 2011 used car supermarkets in the next 5 years, 20 hypermarkets form
Network. Circulation models have all passed the "factory certified," which is the traditional auto companies want to compete against second-hand car stores, a move that will bring the domestic second-hand car market what changes?
Three days of interviews with reporters in Guangzhou in charge of stores and used-car used-car manager 4S shop, listen to their stores for used car companies entered the field of view: some rise to the challenges that will be common prosperity; some recognition
Is, each have their advantages, which may promote development of the industry and accelerate store reshuffle.
News
October 28 by the Shanghai Automotive Industry Sales Co., Ltd., General Motors (China) Investment Co., Ltd. and Shanghai General Motors joint venture to create a "new used cars Shanghai Prudential Management Company Limited," the official
Announced the establishment of the investment ratio was 34%, 33% and 33%, which is the establishment of the first domestic brand used-car joint venture. As the first brand used-car joint venture, the new company will be "honest new used car" brand big
As the main form of store operations and business entities, is committed to playing a most brands of domestic value, service the best and most complete second-hand car trading and service platform.
Existing domestic used car market to provide space, services to attract brokers to enter, to earn rental and trading of different modes of payment procedures, "Cheng New Used Car" brand used car supermarkets are directly engaged in the business
Business entities, vehicle manufacturers and distributors complementary to achieve the brand, standardization, the unique advantages of scale operation. In addition, each store will also be the regional "Honesty new used car" dealers in the training base and
Information and resource exchange center.
According to business planning, Beijing, Yangtze River Delta, Pearl River Delta, Shandong and other economically developed areas will be the "honest new used car" brand hypermarkets in the first pilot areas. The new company plans to build four stores in 2011 and put into operation
Camp, and plan to form the next 5 years about 20 used car stores network.
Status of second-hand car market in China
Currently, second-hand car trading volume of more than 20% annual growth rate, used car trade in addition to focus on economic development, a large quantity of car ownership in Shanghai, Beijing, Guangdong and other cities and regions in 2009, Zhuhai, Xi'an
, Urumqi, Shenyang, Changchun, Chengdu and other areas used passenger volume increased by more than 3 percent, significantly higher than the national whole. Frequently listed as a new car, keep prices in 2009, used car transactions
60% -80% within 4-6 years is the model, used car choice obviously.
Despite the rapid development of second-hand car still in its infancy at this stage, each of second-hand car trading volume is only 25% of new car transactions. Although nearly 7 years, second-hand car trading volume and the proportion of new vehicle sales increased from 1:6
To 1:4, but the comparison of second-hand car market mature foreign used car and new car sales or a certain percentage of 2:1,3:1 gap.
Status of foreign second-hand car market
Largest in the U.S. used-car market in the world. In the past decade, the United States the average new car sold 16 million, while sales of used cars is as high as 40 million years or more, is basically a new car 2-3 times. Japan
The world's second-largest second-hand car market, used car retail, auction, purchase clear division of labor, auction, and renovation of used cars in Japan form the main circulation. Large and small in Japan 150 different auction, in 2009 used cars
Registration number reached 6.7 million, is already 1.5 times the number of new vehicles registered.
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"Who goes hand in hand who can not be replaced"
Kwong Chun Chao Zhi, general manager of used cars City East
For us, this is a kind of complement each other and promote each other's role, but would like to replace the traditional used-car market is impossible. Second-hand car industry, relatively speaking, high demand, the boss is hands-on, which is the brand
Second-hand car can not do. At the same time, the traditional choice of second-hand car market is also more and more consumers want to buy any car, basically can find it here. Although the future of the brand used car supermarkets in the form also
, Also has its own advantages, but second-hand car, and there is no uniform standard of testing, even with a two year, the same vehicle in the same models, the transaction process will have varying prices. And second-hand car is
The wear and tear, depreciation of the special nature of commodities, is to have after-sales warranty can not be hundred percent protection. Furthermore, after the used car factory staff training, awareness of the vehicles is also relatively simple, unlike the traditional second-hand car dealers, and they
Do the trains have to understand, should be revised, or will suffer, so relatively speaking, the traditional understanding of second-hand car dealer in the vehicle comprehensively relatively strong. Currently, the brand will still be attached to the traditional used-car used-car market, the future pattern of
, The traditional supermarkets, brand franchise stores, online sales, auctions and other forms will coexist, who go hand in hand who can not be replaced.
"Corporate stores like aircraft carrier"
Guangzhou Tianhe store the joy of used car used car manager Lin Wei Yuan
On the used car market, Shanghai GM, this business model is like an aircraft carrier, I believe the future such as Honda, Toyota, Nissan and other brands used cars will also be getting larger and larger. Now even China, Guangzhou
The existence of second-hand car market integrity, quality, sale and other defects, once the state to reform the tax system of inequality, norms, the second-hand car market will usher in a large watershed. Premier Wen Jiabao before the proposed guidelines to health
Guide the development of second-hand car market is expected to be introduced next year, a number of countries have substantive policy guidance to promote the used car industry to scale, the direction of standardization. Future used-car market in Guangzhou will also be the coexistence of diverse
, Can not be monopolized, as traditional supermarkets in the form of geographical advantages, to cultivate a market atmosphere, and the models more and more choices they will also continue to upgrade the future to improve the admission threshold, the grade classification.
"Corporate stores are also difficult to open up the situation"
Polly Jie, general manager of Sun Mingxia used-car market
Used car than a brand, although the integrity of the traditional problem of used car hypermarkets to now has been unable to resolve, but as of now, they still can not replace the traditional status of used car hypermarkets and used cars in Guangzhou
The market is already saturated, you want to re-open situation is more difficult. Especially in human resources, management of funds, the traditional second-hand car market will have certain advantages exist. Since used cars are special, it is not from the
School books can be, but need experience, and thus far, still in second-hand car or a fixed group of people. As they are now the major brands of used car shop, they are still from the phase
Cooked the traditional price of second-hand car dealer, where access to information. Second, the brand used cars, even in the form of supermarkets, but it has its own brand in addition to the certification authority in addition to other brands is no authoritative
To speak of. To put it plainly, just as the traditional used-car market, there is no uniform standard. Again, there is a big used car transaction management loopholes open secret that this industry is the brand used car supermarkets will face
Problems. Finally, operating a used-car stores need a large flow of funds, the brand used car supermarkets run, to a person in charge is impossible. Thus, at least in the next five years, the traditional second-hand automobile market
Will continue to dominate the mainstream market, we are not afraid of any external participants to join.
"Second-hand car market will accelerate the industry reshuffle"
Guang Tong Vice President Zhang Jin in the used-car market
Car manufacturers involved in second-hand car market, promising that the industry, but I expect three to five years in Guangzhou used-car market has greatly changed the pattern will not only speed up the used car market sector
Reshuffle, promoting industry standards, not out of bad faith used car dealer, played the role of fair competition. In addition, the used car business location is important, it requires a certain industry, the development of shopping environment possible.
And their second-hand car industry needs to face a lot of disputes, improve the current Chinese law cases, manufacturers, there is no advantage. As consumers buy a used car purchase price is taken into account, while not particularly
Pay attention to brand, so the traditional form of used car hypermarkets will not be replaced.